Bvlgari Hotel Roma
Roma·Film & Photography·N°1 — Forbes Travel Guide, 2025
The maison's home in the Eternal City. One reel — and, out of everything Forbes Travel Guide published in a year, the most watched address in the world.
Named the N°1 Top Travel Instagram Post of 2025 and the N°1 Top Hotel Instagram Post of 2025 by Forbes Travel Guide.
The most-viewed post of the year on @ForbesTravelGuideLa DomandaThe brief
Bvlgari Hotel Roma is the maison's crown set in its own city — and one of the most documented openings in European hospitality. Coverage was never the question. The question was whether a film could carry what the address actually holds: the discretion, the calm, the sense that Rome itself is part of the room.
La RispostaThe answer
One reel, composed like a Roman afternoon — the travertine facade, a contemporary suite in falling light, the shimmer of the mosaic pool. No haste, no tricks, no borrowed music-video grammar. It out-viewed every post Forbes Travel Guide shared that year — and a second Bvlgari Roma reel followed it into the Top 10.
"The one property that racked up the most views was Forbes Travel Guide Recommended Bvlgari Hotel Roma… Catania, Sicily-based content creator Andrea Vetrano captured the winning video."
"Topping the list was Bvlgari Hotel Roma, which starred in a Reel from Sicily-based content creator Andrea Vetrano."
"Bvlgari Roma feels deeply connected to the soul of the city. It is not only a luxury stay — it is a complete Roman experience."
Andrea Vetrano, to Forbes Travel Guide- Client
- Bvlgari Hotel Roma
- Location
- Roma
- Deliverables
- Film · Photography
- Recognition
- Forbes Travel Guide · N°1 of 2025
- Year
- 2025
The most watched post of the year was also the slowest.
That is not a coincidence.